The Slovak brand of innovative hair care products saw a meteoric rise in popularity throughout 2023. Through strategic influencer marketing campaigns, we boosted brand awareness and online sales by over 266% in Slovakia and achieved 183% growth in the Czech Republic, our first expansion market.
Our mission went beyond brand visibility—we aimed to establish a strong foothold in the European market. That’s why we carefully selected influencers who aligned with our values and effectively engaged the target audience.
Since March 2024, we have steadily expanded into Slovenia, Romania, Hungary, Croatia, and Bulgaria, collaborating with local influencers to maximize impact. At the same time, we reinforced brand growth with targeted Facebook advertising.
RESULTS:
- Total revenue in Slovakia in 2023: +266.6%
- Total revenue in the Czech Republic in 2023: +183%
- Share of revenue from foreign markets (Slovenia, Croatia, Bulgaria, Romania, Hungary) (03/2024 - 10/2024): +104% of Slovakia’s turnover
- Brand recognized in 7 European markets